This is student work in pursuit of a masters degree. This is not an authentic brand.
I wasn't raised by just one crazy, quirky mom, but also two of her best friends. Together this trio taught me how to be my 100% authentic self, embracing all my fun, weird, and vibrant aspects of my personality just as they do. Lady's is a wine bar and restaurant based around the three ladies who raised me, inspired by their mom-like tendencies and one-of-a kind, lively personalities.
The brand language takes inspiration from my mom and her friends themselves, having a witty, sarcastic tone, replicating how your mom probably talked to you when you were a kid.
Classic, sarcastic "mom-isms" combined with a fun yet comforting aesthetic bring Lady's together to create a feeling of comfort and nostalgia, just like that of sitting at your best friend's kitchen counter for a glass of wine after a hard day of bossing the hubby and wrangling the kids.
